Foundry Events
Crafting Impactful Experiences
Events aren’t just about putting on a great show—they’re about crafting immersive experiences that foster meaningful connections, drive engagement, and deliver measurable impact.
As a Project Manager for Foundry Events, I’ve played a pivotal role in shaping large-scale productions, including the Jasper Dark Sky Festival, Three Stars Dark Sky Pilot Project and The City of Edmontons E-Ride Series .
My work extends beyond event execution—I develop strategic client proposals, craft compelling website and social media content, and build high-value partnerships that amplify event reach and business growth. By implementing project management technology and streamlined workflows, I help transform creative concepts into seamless, high-impact event experiences that leave a lasting impression.
Alchemy in Action
Transforming Vision into Reality
Supported the production of multi-day expireinces such as Jasper Dark Sky Festival and Three Stars Dark Sky, ensuring seamless event logistics, stakeholder coordination, and immersive audience experiences.
Developed audience engagement strategies that integrated interactive programming, strategic partnerships, and accessible experiences to maximize impact.
Successfully managed vendor relations, on-site production, and post-event reporting for high-profile events, aligning execution with strategic objectives.
End-to-End Project Management
Strategic Planning: Spearheaded event strategies that aligned with organizational goals and community engagement targets.
Creative Production: Designed and implemented immersive event experiences that blend entertainment, education, and branding opportunities.
Marketing & Audience Growth: Developed and executed marketing strategies that expanded reach, increased attendance, and amplified brand awareness.
Stakeholder Engagement
Facilitated collaborations between cultural organizations, and tourism boards to create high-impact, mutually beneficial partnerships.
Managed relationships with municipal governments and key stakeholders to ensure events aligned with citywide initiatives and opportunities.
Ensured seamless communication and value alignment between clients, vendors, and event participants.
Technology-Driven Execution
Introduced a project management system to enhance workflow efficiency, track deliverables, and improve collaboration across event teams.
Implemented Google Workspace and cloud collaboration tools, providing real-time access to essential documents for partners, vendors, and volunteers.
Developed detailed post-event reports and client proposals that provided data-driven insights to optimize future event planning and execution.
Sustainability & Inclusion
Integrated eco-conscious event planning practices, reducing waste, increasing energy efficiency, and incorporating sustainable materials.
Prioritized diversity, equity, inclusion, and accessibility (DEIA) by ensuring event programming, partnerships, and infrastructure were welcoming and representative of diverse communities.